Websites are an important part of any business nowadays. Whether it’s just a portfolio website or a website with eCommerce functionality. But having just a visually appealing website is just not enough for driving the traffic to your website and help in increasing the online presence. There are several ways to drive traffic to your website through social media, blogs, news, email marketing, podcast, etc. SEO or search engine optimization is one of the ways for bringing some benefits.

We all know that WordPress is the most popular CMS used worldwide. In this blog, I will discuss some of the factors that will help you in making your website SEO-friendly.

The security and performance of the website affect SEO performance. Anyone doesn’t want to have hosting issues that will affect your overall SEO performance. Google also takes care at the website speed into account while ranking websites. A good WordPress website host can help in loading your website faster. If you use a fully managed WordPress hosting service then it will surely help you achieve optimum performance.

SEO Plugins Usage:
WordPress will automatically use the page or post title as the HTML page title tag value and doesn’t include the Meta description, title tag, etc. It becomes very easy to use or there is an online tutorial available which describes how to use that. You must have a surety check for the plugin’s compatibility with your version of WordPress, usage, plugin updates, and more.

WordPress Theme Optimization:
WordPress offers a wide range of themes that are used to give your website a strong foundation. You must select a theme that must be optimized for search engines. A theme is one of the most important choices that someone makes for making their WordPress website more elegant and beautiful.

Managing Blog Comments:
The website owners don’t want the spammers to use software to post any comments on your blog posts. A spammer mainly does this to develop backlinks to their website or to advertise their products or services. The spam comments will make a negative impact on your website and will make your website look unprofessional. If you are using WordPress then you must be aware that the automatic approval of comments remains on by default. So it’s recommended that you must turn it off and manage all the comments manually.

Integration of Social Media:
One must take into consideration the social media integration while selecting the WordPress theme for their website. Social media is not a part of SEO but still, it is an important part to gain website traffic, that is closely related to SEO. You must be sure that the theme contains an option to link it to social media. We all know that everyone is having their social media accounts on Facebook, Twitter, Instagram, etc. The connection will become easier in this way.

Permalink Structure Should be SEO friendly:
WordPress by default uses the website URLs that have names and days in them. WordPress provides you the ability to create a custom URL structure for the permalinks. You must select an SEO-friendly permalink structure.

Responsive WordPress Theme:
It is always recommended to select the theme that is compatible with both mobile and desktop devices. Most people browse using their mobile devices so it becomes necessary for every owner to make the theme responsive for every device. You can get to know the details of the theme by checking out their description whether they are responsive or not.

Image Optimization:
Images are the most important part of any website as they speak about your business, services you provide about your products more clearly than simple texts. But many website owners neglect the optimization of images and only concentrate on text optimization. Image optimization is very important for your website search engine ranking.

Simple Page Structure and Navigation:
A website must be well organized and easy to use. You must select simple and descriptive web designs as they will help the users to easily go through your website. Its always recommended placing the navigation on the top of the website because most visitors focus on the top and bottom of the website.

WordPress is the most SEO-friendly content management system that lets you develop a high-quality website in less time. WordPress is not fully optimized out of the box. The users need to install a few plugins and make some changes to get the most. SEO-friendly websites get more traffic and high ranking. In this blog, we have discussed a few basic points that will help you understand why SEO-friendly websites are important nowadays.